Social Media Series Session 2: Overview of Social Media Platforms

Virtual

Session 2 of the Social Media Series Dr. He discussed digital growth strategy and utilizing a data driven approach to using digital tools to achieve goals and site visits. Presenter: Shuhan He, MD, is a dual faculty member in the Department of Emergency Medicine and Lab of Computer Science at Massachusetts General Hospital (MGH). He […]

Social Media Series Session 3: LinkedIn Strategy

Virtual

Session 3 of the Social Media Series Dr. He provided an overview on LinkedIn and social media strategy, including how to post and boost content. Presenter: Shuhan He, MD, is a dual faculty member in the Department of Emergency Medicine and Lab of Computer Science at Massachusetts General Hospital (MGH). He is Director for Digital […]

Social Media Series Session 4: LinkedIn practice workshop

Virtual

Session 4 of the Social Media Series Monique Costa provided a workshop with practical advice on LinkedIn to help faculty and faculty trainees build and utilize the platform in the most effective way. Presenter: Monique Costa, MBA, is the Social Media Manager at Mass General Brigham. She is responsible for the social media strategy across […]

Social Media Series Session 5: Twitter

Virtual

Session 5 of the Social Media Series Mr. Burns provided an overview on Twitter, including how best to take advantage of this platform and what strategies to use for connecting with others and posting content. Presenter: Brian Burns, Senior Communication Manager for Research, Mass General Research Institute (MGRI). He works to translate scientific findings into […]

Social Media Series Session 6: Twitter practice workshop

Virtual

Session 6 of the Social Media Series Mr. Burns led a discussion with a brief overview of practical advice and helpful tips on Twitter. Participants had the opportunity to ask questions and learn how to create an impressive profile and interesting posts. He demonstrated examples of successful Twitter accounts and what to focus on for […]

Social Media Series Session 7: Building a Brand Through Social Media

Virtual

Session 7 of the Social Media Series In this final session of the Social Media Series, Dr. Wong weighed in on the importance of physicians utilizing social media to create their own online narratives. She shared tips for crafting a personal branding strategy and creating relevant and engaging content. Presenter: Rupa Wong, MD, is a […]

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