LDP 6: Building your Personal Brand and Effective Social Media (closed)

Session closed to LEADERSHIP DEVELOPMENT PROGRAM (LDP) FOR RESEARCHERS selected participants only.

This session covered why Mass General Hospital (MGH) and Mass General Research Institute (MGRI) are on social media platforms and how it helps them stay connected with their intended audience. Speakers provided advice and guidance on how LDP participants can start building their presence on social media and promote the research they conduct at MGH. In addition, there was a discussion on how the MGRI supports the research community at MGH, and ways participants can get involved.

Panelists:
Mike Morrison, Director, Media Relations, Massachusetts General Hospital
Brian Burns, Senior Communications Manager for Research, Massachusetts General Research Institute
Fatima Cody Stanford, MD, MPH, MPA, MBA, Associate Professor, MGH & HMS
Mark Lindsay, MD, PhD, Assistant Professor, MGH & HMS