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Use Social Media to Increase Your Visibility, Help with Promotion, and Build Your Personal Brand
July 28 @ 12:00 pm - 1:00 pm EDT
Provided by: Mass General Brigham and MGH Center for Faculty Development
Co-sponsored by the Center for Faculty Development and the Office for Women’s Careers
“Use Social Media to Increase Your Visibility, Help with Promotion, and Build Your Personal Brand”
Wednesday, July 28, 2021 — 12:00-1:00 pm
Laura Barnard, MBA showed participants how to use social media to disseminate their work, grow their network, and build their personal brand! This webinar helped attendees understand what a personal brand is and how to leverage social media to clearly and authentically convey their brand and message to others.
Laura tapped into her brand-building expertise, shared best practices, and leveraged case studies featuring strong industry leaders who have built remarkable personal brands that have impacted their careers.
Upon completion of this activity, participants were able to:
● Learn how to build their personal brand.
● Receive a template to build their personal brand.
● Obtain a “toolkit” of strategies (e.g., leveraging social media) to help them hone their brand and disseminate their content.
This activity was intended for: Faculty and faculty trainees.
Course Director: Miriam A. Bredella, MD
Presenter: Laura Barnard, MBA, is the Founder of BREAKTHRU BRANDS. She holds a BA in Psychology from Harvard University and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business. She has nearly two decades of experience in marketing and brand management for iconic, global consumer brands. She understands and appreciates the power of branding to help leaders make a greater impact on their careers and on the lives of others.
Mass General Brigham is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
Mass General Brigham designates this live activity for a maximum of 1 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Session 2: “Use Social Media to Promote Your Department/Center/Lab” on Wed, Aug 18.