Use Social Media to Promote Your Department/Center/Lab

Use social media to promote your Department, Center, and/or Lab! Learn how to use social media to publicize office initiatives, programs and projects or engage and empower patients and/or colleagues by giving them an outlet for information and communication. Dr. Alex Towbin shared how he started using social media to publicize department projects and soon realized it could serve for promoting the entire department and increase its visibility and influence.

Learning Objectives:
Upon completion of this activity, participants were be able to:

• List social media platforms to consider leveraging in your office.
• Discuss benefits and best practices of using social media in health care and research.
• Identify which team members to consult in your social media efforts.

Target Audience: This activity is intended for: Faculty and faculty trainees.
Course Director:  Miriam A. Bredella, MD

Presenter: Alexander J. Towbin, MD, is Professor of Radiology, the Neil D. Johnson Chair of Radiology Informatics, and Associate Chief of Radiology (Clinical Operations and Radiology Informatics) at Cincinnati Children’s Hospital. He is a recognized leader in pediatric radiology, quality improvement, and imaging informatics. He is a frequent speaker at meetings across the U.S. and the world speaking on a wide range of topics including the imaging of the pediatric liver tumors, customer service, operational planning, quality improvement, and social media.

ACCREDITATION
Mass General Brigham is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Mass General Brigham designates this live activity for a maximum of 1 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.